Hall-test

 

Conditions for hall-test:

Target group: residents

Allowed time of a questionnaire: not exceeding 60 min.

Geography of survey: the whole Kazakhstan (urban and rural settlements)

Locations for hall-test:

Locations are selected individually depending on customer’s requirements and may differ in the following:

-    Urban districts

  • Availability of computers and access to internet.  Regular cooperation with cyber café of JSC  «Kaztelecom»
  • Availability of special equipment (monitors etc.)
  • Other requirements (illumination, temperature in premises etc.)
  • Procedure of respondents selection:   Selection of potential respondents is made by method of “snowball” or with the help of street recruit. Selection of respondents is made by a screening questionnaire.  A respondent is invited for a basic interview in a specially prepared location after having passed all filter questions of a screening questionnaire. Recruit correctness is controlled by supervisor.     

Field personnel:

Supervisors managing field works in regions work on a permanent basis in 18 cities of Kazakhstan. Over 300 specially trained interviewers work throughout Kazakhstan. They are instructed prior to each project. Specifically developed guidance manuals, audio and video instructions by specialists of the head office are used for teaching the interviewers.

Multistage quality control:

Quality control – 100% questionnaire package.

  • Manager or supervisor of field division is present in the location for control of the general survey principles. A customer may attend the location and follow the survey procedure.
  • Manager of field division makes visual check of 100% questionnaires.
  • After field works have been executed and questionnaires have been primarily operated, data is entered into the computer using special software, which enables to fulfill control over correctness of filling- in and entering information with the help of preset filters and logical correspondence.

Problems to be solved with the help of hall-test:

Answering questions «How many? How often? Who? »

  • Testing of product / packing / advertising material
  • Study of purchasing practice and goods / services consumption habits
  • Determination of customers’ loyalty level, reasons of satisfaction / dissatisfaction by product 
  • Determination of runaway brand image
  • Testing of prices, determination of reasonable prices

Volume of executed works:

It’s possible to carry out complete cycle of works from preparation of a questionnaire to making a report as well as ordering field works only (interviewing and creation of electronic data files).

Final materials:

  • Database in any convenient format: Excel, SPSS, Pulsar, Access
  • Crosstabs in Excel format.
  • Analysis report in formats Word or PowerPoint