Comprehensive review of the Kazakhstan cellular communications market in 2012

Report Name Comprehensive review of the Kazakhstan cellular communications market in 2012
Research Objective
determination of volume of the Kazakhstan cellular communications market in natural and monetary value
Image
Publication Date 14-05-2013
Market / Service
Year
2012
Category
Country / Region / City
Казахстан
Terms of delivery
paid
Description

1.         Introduction

2.         Current volume of cellular communication market  in natural and monetary value:

  •             Total annual income from cellular communication services 
  •             Share of segments in the total annual income from  cellular communication services 

2.1       Volume of the physical entities segment:

  •             Number and share of active users at the cellular communication market 
  •             Number of active SIM cards at the cellular communication market 
  •             Number and share of users having two or more SIM cards
  •             Main directions of calls from mobile phones:
    •             Calls to cellular operators networks
    •             Calls to stationery phones in a city
    •             Calls to city stationery phones across Kazakhstan
    •             Calls to CIS countries
    •             Calls to far-abroad countries
  •             Average monthly expenses for cellular communications
  • Segment structure by rate of monthly expenses for cellular communication services
  •             Number and share of cellular communication users which own 3G smartphones
  •             Number and share of the cellular communication users which used mobile internet
  •             Key services utilized by means of mobile internet

2.2       Volume of the legal entities segment:

  •             Number and share of enterprises which pay employees’ expenses for cellular  communication
  •             Average number and share of employees in a company whose cellular communication expenses are compensated  
  •             Average monthly expenses for cellular communication

3. Expectations of the cellular communication market in natural and monetary value for 2013:  

  •             Expected income from cellular communication services
  •             Share of segments in the total annual income from cellular communication

3.1       Expectations of the physical entities segment:

  •             Number and share of population which intend to use cellular communication
  •             Estimated number of SIM cards to be used by population
  •             Average monthly expected expenses for cellular communication

3.2       Expectations of the legal entities segment:

  •             Number and share of enterprises which intend to use cellular communication in the year to come
  •             Estimated average number and share of employees in a company whose cellular communication expenses are to be compensated  
  •             Estimated average monthly expenses of companies for cellular communication in the year to come
  •             Expected income from cellular communication services

4.         Capacity of the cellular communication market

  •             Capacity of the cellular communication market in the physical entities segment
    •             Number and share of users in the mobile market
    •             Average quantity of cellular phone numbers necessary for population
  •             Capacity of the cellular communication market in the legal entities segment
    •             Number and share of companies which need cellular communication services
    •             Average quantity of cellular phone numbers necessary for companies

5.         Assessment of competitive situation at the cellular communication market:

  •             Penetration level of cellular communication providers brand names  in the physical entities segment   
  •           Penetration level of cellular communication providers in the legal entities segment

6.         Profile of internet services users:

6.1. Profile of users in the physical entities segment

6.1.1. Portrait of cellular communication users in the physical entities segment

6.1.2. Portrait of 3G smartphones owners 

6.1.3. Portrait of users that access to the Internet via mobile phone

6.2.    Profile of enterprises which pay employees’ cellular communication expenses

7. Main conclusions

Information Sources

- ready marketing survey: legal and physical entities survey
- expert appraisal
- secondary information sources

Target groups for the research

- adult population at age 16+
- corporate employees who take a decision on choice of a service provider and determine the volume of telecommunication services

Sampling

- population survey - 1894 respondents (quota sample by sex, age, nationality and residential region)
- enterprises survey – 1200 enterprises (quota sample by industry sector, enterprise size and region)

Geography of Survey

- population - Kazakhstan
- legal entities - 16 cities of Kazakhstan (regional centers + 2 capitals)

Report Format
report electronically in PDF format
Payment Conditions
100 % cashless prepayment
Report Submission Term
within 2 weeks of payment date