Portrait of buyers of goods and services in internet in 2012

Report Name Portrait of buyers of goods and services in internet in 2012
Research Objective
characterization of the Kazakhstan customers which purchase goods or services in
Image
Publication Date 14-05-2013
Market / Service
Year
2012
Category
Country / Region / City
Казахстан
Terms of delivery
paid
Description

1.         Introduction

2.         Number and share of Kazakhstan internet users in dynamics over the period from 2005 to 2011

3.         Share of buyers of goods and services in internet in dynamics over the period from 2008 to 2011

4.         Profile of Kazakhstan buyers in internet

4.1       Demographic characteristics:

  •             Sex
  •             Age
  •             Nationality
  •             Native language
  •             Family status
  •             Household membership
  •             Possession of children under 18 years of age living together with a bidder in the same household
  •             Residential macroregion

4.2       Social status characteristics:

  •             Education
  •             Employment
  •             Social class
  • Company industry, which employs an internet user
  • The size of the number of full-time employees, which is an internet user  
  • Type of a residential region

4.3       Characteristics of material condition:

  •             Estimate changes of a  family’s material condition in the last 12 months
  •             Estimate of expected changes of a family’s material condition in the coming 12 months
  •             Share of expenses for food products in a family’s budget
  •             Share of expenses for utilities in a family’s budget
  •             Rate of a bidder’s personal monthly income from all the sources
  •             Rate of a bidder’s family monthly income from all the sources
  •             Characteristic of a family living standard 

4.4       Characteristics of  internet service availability:

  •             Availability of a computer with access to internet at work
  •             Availability of access to internet at home
  •             Main unit for internet access 
  •             Frequency of internet usage
  •             Basic location for access to internet

4.5       Characteristics of lifestyle:

  •             Preferred ways of leisure
Information Sources

- ready marketing survey: physical entities survey
- expert appraisal
- secondary information sources

Target groups for the research

adult population at age 16+

Sampling

1894 respondents (quota sample by sex, age, nationality and residential region)

Geography of Survey

Kazakhstan

Report Format
report electronically in PDF format
Payment Conditions
100 % cashless prepayment
Report Submission Term
within 5 business days